Blog Reader Attention Span

It is pretty well documented that the typical web reader has a short attention span when it comes to reading content online. My own little investigation into length of stay on blogs found that average blog readers stay 96 seconds per blog (I’ve seen other more scientific tests that show similar results). What ever the number – it’s generally not long. As a result many web-masters purposely keep their content length down to a level that is readable in short grabs.